Realty Backdesk

Email lead reactivation for real estate agents

Your next client is already in your inbox.

Realty Backdesk goes back through your email to find the past clients and old leads worth reconnecting with, builds a profile of each one from your actual conversations, and drafts a personal follow-up you can send from your own inbox.

Discuss a pilot See how it works

Most old leads aren't dead ends. Real estate pros convert online leads at just 1–3%. Backdesk helps you go back through the contacts you already cultivated and find the opportunities still sitting there.

What you get today

A dormant-lead report, with a draft for every lead

You share your mailbox once. We hand back a report of the people worth reaching out to, what you know about each of them, and a personal email you can send as-is or edit.

  1. 01 / Find

    Dormant conversations with real intent

    We look for buyers and sellers you once talked with but haven't heard from in months. Current clients, colleagues, lenders and other vendors, newsletters and automated mail are left out.

  2. Our secret sauce 02 / Profile

    What you actually know about each lead

    Each profile is built from your past emails. Every fact quotes and dates the email it came from, and facts are kept separate from educated guesses.

  3. 03 / Draft

    A personal follow-up, ready to send

    For each lead, a short email written from their profile, in your voice, with the basics a commercial email needs, including a way to opt out.

  4. 04 / You send

    From your inbox, in your name

    You review, edit and send. Replies come straight to you, so every relationship stays yours.

Illustrative example

What a lead looks like in your report

A fictional lead, shown the way the report presents one.

Profile: Alex M. Prospect · buyer

  • Said they were looking for a 3-bedroom in Dublin.2025-03-04: “we'd want a 3-bed in Dublin”
  • Said their lease ends in the spring.2025-03-09: “Timing is probably next spring, after the lease ends”
  • Inference (medium confidence): may have been ready to buy in spring 2026.

Draft You review and send

Hi Alex, Last spring you mentioned your lease would be wrapping up and that a 3-bed in Dublin was the goal. I've been watching that market and a few homes have come up that made me think of you. Is a move still on your radar? Happy to send a short list, no pressure either way. Zack

Your data, your relationships

You stay in control

  • You send every email. Backdesk never emails your contacts.
  • Nobody reads your email without your written permission.
  • Your mailbox data is never used to train AI models.
  • Processed on AWS in US regions, encrypted in transit and at rest.
  • Deleted at the end of your engagement, or within 30 days of your request.
  • Facts are what was said at the time: “wanted to buy last year” never becomes “buying now.”

Coming soon

On the roadmap

These aren't available yet. We're building them with our first pilot agents.

  • Connect Gmail or Outlook in one click, instead of sharing an export.
  • Outreach sent and followed up for you, with your approval.
  • Replies sorted for you, with warm leads handed back as soon as there's real interest.
  • A dashboard to manage leads, profiles and campaigns yourself.